About Us

Our Story

How one man's quest for a better nutrition bar became a brand built on real, whole ingredients.

Ivan, founder of Ivan Bar

A Little History

In 2015, I bought my last grocery-store nutrition bar. For me, they were either too small, too sweet, or just tasted… not so good. I thought I could do better, so I set out to make my own. I studied what kind of ingredients made for great nutrition and great taste, and I got to work.

After many, many attempts, I arrived at what I think is the best nutrition bar on the planet. These bars taste great; they're good for you, and you don't need to eat six of them to take the edge off your hunger.

Initially, I just made them for myself and my family. Sooner or later, friends got their hands on them, and I was answering questions like, "could you make me some more?" and "where can I buy them?"

This popular demand made me think that maybe the "Ivan Bar" could find a life outside my fridge and my kids' lunchboxes. And so they have. Let me know what you think.

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Community

Around the World

Some of our friends enjoying Ivan Bars in amazing locations. Send your photos to worldpics@ivan.bar and we'll send you a free box!